Walmart is launching a major initiative that could potentially change the food industry as a whole. Their goal is to provide customers with healthier, affordable options. First Lady Michelle Obama joined Walmart executives today as they unveiled their plans to help people save money, and moreover, allow people to live healthier lives.
“To say I am excited is an understatement,” said the First Lady. Walmart’s new initiative is aligned with Mrs. Obama’s “Let’s Move” campaign that launched about a year ago. “This new nutritional charter has the potential to change the way our kids eat,” she explained.
While the timeline to roll out the program in its entirety is 5 years, Walmart has already begun to establish relationships in niche communities. Right here in Alexandria, Walmart has set up partnerships with local farmers to lower distribution costs and help sustain local farms.