Our network

March of Dimes and Kmart Team Up to Save Babies | Events

Title (Max 100 Characters)

March of Dimes and Kmart Team Up to Save Babies
March of Dimes and Kmart Team Up to Save Babies

Springfield’s Kmart held an in-store event today to help raise awareness and donations leading up to the annual March for Babies walk this Saturday in Washington D.C. Kmart is the longest standing corporate supporter and largest contributor to the March of Dimes. To date, Kmart has raised $90 million.

Aimee Gahm, Kmart's Store Manager, said, "I was aware of March of Dimes before I came to Kmart about 3 years ago because I was a nurse. For myself and my team, we are very dedicated to the cause because it is about saving lives, but it is also about educating people." 

Kmart collaborated with March of Dimes to create a 12-foot inflatable dime that has been “rolling out” across the country. Customers are encouraged to sign the oversized dime and make donations. 

Every day, 1,400 babies are born premature. The goal of March of Dimes is to save babies and help more babies to be born healthy in a full term pregnancy. The money goes towards researching the problems and together Kmart and the March of Dimes have lead to a 3% decline in premature births. 

Kate Leib, who is currently 37 weeks pregnant, is the March of Dimes Northern Virginia Division Director. "Having a healthy baby is definitely a number one priority," said Leib. 

Alexandria resident Phyllis Weissman was shopping in Kmart today and noticed the March of Dimes campaign efforts. Being a premature baby herself, she was glad to contribute to the cause. "Because I was a baby fighting for life, I think it is important that we do something so that kids like me have a chance at life without have an impairment of any kind."

Weissman was certainly a miracle because she was born weighing 1.5 pounds 3 months early. "My dad used to say, 'You looked like an apple with 4 toothpicks and you fit in the doctor's hand'," said Weissman.