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GIVING NEW MEANING TO "THE POST" | Business

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GIVING NEW MEANING TO "THE POST"

GIVING NEW MEANING TO "THE POST"

Most of the discussion since it was announced that Jeff Bezos was buying the Washington Post has centered on how he can better take it into the digital age. In addition, some of focus should be on the paper's current distribution channels, brick and mortars, so to speak, and how to optimally utilize them as well.
For those not old enough to remember, and viewing the movie "You've Got Mail" will quickly acquaint, there was a time not so long ago when independent booksellers were proliferate and profitable. They succumbed to the big box retailers, whose business was in turn disrupted by Amazon.com. Which brings me back to Mr. Bezos, a smart businessman who is at a point in his life when most realize that "doing good," in his case, giving back to local communities that may have suffered economically because of the ascendance of his company, can also be a way to sustain commercial success and growth. To purchase from his ever expanding product line, consumers need funds, i. e. jobs. By employing the local "paperboy" to bring more than the traditional to the doorstep in the morning, rather than downsizing and/or eliminating the function, he can improve upon Amazon's already outstanding customer service, keep - or perhaps increase - the print circulation, if subscribing to it is a condition of the "at dawn" delivery of other merchandise, which would in turn attract advertising ink. The Cha-Ching that goes ALL around, giving new meaning to the colloquial shorthand sobriquet "The Post." Just a thought....and something to consider if this "media-merchant meld model" is to have LIFE, longevity and legs.