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Walmart Announces Major Initiative to Make Healthier Food More Affordable | Business

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Walmart Announces Major Initiative to Make Healthier Food More Affordable
Walmart Announces Major Initiative to Make Healthier Food More Affordable

Walmart is launching a major initiative that could potentially change the food industry as a whole. Their goal is to provide customers with healthier, affordable options. First Lady Michelle Obama joined Walmart executives today as they unveiled their plans to help people save money, and moreover, allow people to live healthier lives.

“To say I am excited is an understatement,” said the First Lady. Walmart’s new initiative is aligned with Mrs. Obama’s “Let’s Move” campaign that launched about a year ago. “This new nutritional charter has the potential to change the way our kids eat,” she explained.  

While the timeline to roll out the program in its entirety is 5 years, Walmart has already begun to establish relationships in niche communities. Right here in Alexandria, Walmart has set up partnerships with local farmers to lower distribution costs and help sustain local farms.

Bill Simon, the President and CEO of Walmart, said, “We gather a lot of produce from the “Locally Grown” program we launched in September of last year. It has been one of our best programs.” The program satisfies both the consumers and the suppliers: the farmers. The consumer gets a better product at a lower price; the farmers still get paid the same amount because the cost savings come from dramatically reduced transportation costs.

One of Walmart’s key elements of their new initiative includes providing solutions to address food deserts, or underserved communities that are in need of fresh (and affordable) groceries. Simon said, “There are food deserts everywhere. We have an ambitious goal of filling as many of those as possible.”

Walmart is determined to make healthier options finally affordable. First Lady Obama said, “Day by day, month by month, these small changes can make a difference.” She believes that this movement by the nation’s largest grocer is a fundamental shift that will affect all grocers across the country, and will create a ripple effect on how people feed their kids.