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Sears Re-Invents Itself with "Many Sides of Me" Campaign Makeover | Shopping & Services

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Sears Re-Invents Itself with "Many Sides of Me" Campaign Makeover

Sears recently launched “The Many Sides of Me” campaign, which celebrates the multidimensional nature of women and re-launches the Sears brand as a fashion destination. “The Many Sides of Me” represents the next step in the company’s strategic effort to transform its Softlines businesses and emotionally re-engage women in the Sears brand.  

Sears invites you to visit one of the newly remodeled DC stores Monday, Nov. 1 – Friday, Nov. 5 to see for yourself, first-hand how Sears is reinventing itself and bringing its apparel department back in a whole new way.

The campaign is part of Sears’ goal to develop a long-term relationship with its customers, particularly women. Inspired by real women who aren’t willing to compromise on style, value and versatility, the campaign was designed as a platform for them to explore and celebrate their many sides.

The aspirational nature of the platform will evolve throughout 2011 to include additional fashion-driven Softlines categories in order to meet the dynamic needs of today’s consumer. From must-have perfect denim to statement military jackets and a new take on the quintessential little black dress, Sears has tailored its fashion assortment to match how women move seamlessly through their dynamic lives.  

Sears stores in the Washington DC area. Locations include:

  • Alexandria Sears - 5801 Duke Street, Alexandria, VA 22304
  • Bethesda Sears - 7103 Democracy Boulevard, Bethesda, MD 20817
  • Fair Oaks Mall Sears - 12000 Fair Oaks Mall, Fairfax, VA 22033
  • Falls Church Sears - 6211 Leesburg Pike, Falls Church, VA 22044
  • Gaithersburg Sears - 701 Russell Avenue, Gaithersburg, MD, 20877
  • Landover Sears - 2101 Brightseat Road, Landover, MD, 20785
  • Silver Springs Sears - 11255 New Hampshire Avenue, Silver Spring, MD 20904
  • Wilmington Sears - 4737 Concord Pike, Wilmington, DE, 19803
  • Wilmington Sears - 3240 Kirkwood Highway, Wilmington, DE 19808

For more information and to shop online, visit www.TheManySidesOfMe.com or www.Sears.com/themanysidesofme

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