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Chipotle BOORITO 2010: The Horrors of Processed Food | Events

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Chipotle BOORITO 2010: The Horrors of Processed Food
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This was sent to us by Katherine Newell Smith KNS Promotion Inc.:

Chipotle is presenting “BURRITO 2010: The Horrors of Processed Food” ...and it is a bit different than BOORITO of years past.

Here’s how it works: stop by any Chipotle on Halloween, Sunday, October 31 between 6pm and closing time dressed up as a Horrific Processed Food item and, as a thank you for a $2 donation, you will get a huge, gourmet burrito made to your specifications. Chipotle will then donate up to $1 million dollars to Jamie Oliver’s Food Revolution.

Not only that, there also will be an online costume contest that will win one really creative Chipotle lover $2500 for the best horrifying processed food outfit! Five runners up will be awarded $1,000 each. And, twenty honorable mention winners will each receive a burrito party for 20 guests at the Chipotle location of their choice. Take a photo of yourself in costume at a Chipotle on Halloween and post it online at chipotle.com/boorito for judging.

Chipotle’s Steve Ells and Food Revolution Chef Jamie Oliver have teamed up (photo above) to underscore the importance of eating wholesome, unprocessed foods like you get at Chipotle. So, to help illustrate their point, support a good cause and to get into the spirit of the season, BOORITO 2010 was created. It focuses on a terrifying topic: the frightful eating habits of many of our citizens who seem to be addicted to processed foods.

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