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Chick-fil-A Restaurant Opening Nov. 18 in Crystal City | Business

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Chick-fil-A Restaurant Opening Nov. 18 in Crystal City
The following was sent to us by Cindi Pickett of CP Communications Inc.:

CRYSTAL CITY, Va. (Nov. 18, 2010) The Chick-fil-A® restaurant chain and its renegade Cows, who this year mark 15 years of encouraging people to “Eat Mor Chikin,” will celebrate the Nov. 18 opening of Crystal City’s first Chick-fil-A restaurant by awarding a free year’s supply of Chick-fil-A to the first 100 adults in line that morning at the new location.

 Started seven years ago as an idea for an Arizona restaurant opening, Chick-fil-A’s First 100 Celebration has become the signature event of each grand opening around the country. The chain’s loyal customers often arrive 24 hours in advance of the opening -- no matter the location or weather conditions.

A similar scene is expected at the Crystal City Chick-fil-A restaurant located at 2200 Crystal Dr.  A one-year supply of free Chick-fil-A® Meals (52 certificates) will be awarded to each of the first 100 adults in line, age 18 and older with identification. Campers will be set up in the park across the street from the restaurant thanks to the coordination with local leaders who are anxious for the opening, as well as hundreds of business men and women who work in the area.

            The line officially opens at 6 a.m., Wednesday, Nov. 17, with the free meal cards being awarded Thursday, Nov. 18, sometime between 6 a.m. and 6:10 a.m. The restaurant will open for business immediately thereafter. If there are more than 100 people by 6 a.m. on Wednesday, Nov. 17, all 100 spots will be determined by a raffle. For complete rules, see
www.chick-fil-a.com/#insidersfirst100

With the company having researched locations in the area since 2004, the Crystal City restaurant provides an opportunity for the chain to be a part of the Crystal City streetscape pedestrian traffic. The Chick-fil-A restaurant also is conveniently located to mass transit and the Pentagon. The company’s first in-line concept opened in August 2004 in Silver Spring, Md. This year’s openings of the Tech Road Silver Spring and Crystal City in-line locations bring that total to three in the D.C. area and 11 overall for the chain.

The in-line Crystal City Chick-fil-A restaurant is one of 78 new locations the chain plans to open this year, creating nearly 4,500 new jobs. Despite the nation’s economic challenges in 2009, Chick-fil-A continued to expand, opening 80 new restaurants and reaching $3 billion in sales for the first time.

“The positive trend continues in 2010 with the chain reporting recently that sales had topped $1.5 billion through June, thanks to our family of Operators and restaurant team members who provide freshly prepared food and going-the-extra-mile customer service,” said Dan T. Cathy, President and COO, Chick-fil-A, Inc. “The figure represents nearly a 10 percent increase over the chain’s sales performance for the first six months of 2009.” 

 

 

            The First 100 event at each restaurant opening is one way Chick-fil-A both thanks and celebrates its customers, many of whom travel hundreds of miles to participate. Extreme weather conditions or distant locations do not dampen the enthusiasm of those who bring tents, electronics, swimming pools and other gear to pass the time until the restaurant opens.

            By yearend, Chick-fil-A will have awarded $13 million in free food at restaurant grand openings since 2003, with nearly $1.8 million of that amount given away in 2010 alone. Once Cathy saw customers willing to camp out in Chick-fil-A parking lots, he decided to join in the fun with his own tent and sleeping bag. December 2009 marked Cathy’s 100th overnight campout with customers at Chick-fil-A grand openings.

 “I doubt anyone has as much fun with their customers as I do at these First 100 campouts,” said Cathy, who
enjoys hosting campers for a late night Chick-fil-A® Ice Dream Party where he often serenades them with his trumpet. “From
Chick-fil-A Nugget parties and dance contests to basketball games and karaoke, we turn them into all-night parties. For me, there is no better way to get close to our customers and find out their needs than spending the night outside a Chick-fil-A restaurant.”

Natalie Yang, who has been selected as the franchise Operator of the new location, moved to the area from Georgia where she owned and operated her own sushi restaurant for eight years. Yang wanted to find an opportunity to spend more time with her family after the birth of her fourth child. She was attracted to the company’s closed-on-Sunday policy and commitment to high values and family and felt her needs could be met by operating a Chick-fil-A restaurant.

“Truett Cathy started Chick-fil-A more than 43 years ago with the aim of providing the best in freshly prepared food and customer service,” said Yang, who will be distributing 10,000 free Chick-fil-A sandwiches during the lunch hour on Nov. 15 & 16 as part of the week’s grand opening activities. “The goal remains the same for my team as we open our new Crystal City in-line restaurant and serve those in the area.”

The new Chick-fil-A in Crystal City features a 3,683-square-foot interior that seats 81. The new restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m. which features the addition of two new menu items, the Chick-fil-A Yogurt Parfait and the 100 percent Colombian Coffee, Medium Roast, to the popular breakfast line-up.

Aware of rising health concerns among the population, especially for children, Chick-fil-A has eliminated artificial trans fat from its entire menu and was among the first national quick-service restaurant chains to offer a complete menu – from entrées to condiments – with zero grams of trans fat.